If you own or operate a for-profit business, then pay very close attention to what I’m about to tell you: If you want to generate more qualified leads than you’ve ever been able to… and if you want to seriously increase the lifetime value of your customers and clients while increasing conversions and dramatically lowering your client or customer acquisition costs… then this is the most exciting and important podcast you will ever listen to.

This week, Craig Garber, author of “How To Make Maximum Money With Minimum Customers” will share just a few of the strategies he’s used over the last 17 years to help more than 300 clients in 105 different industries, do each one of these things.

To succeed in marketing you have to be strategic, interesting, engaging and focused on what you bring to the client not what you get from them.

-Craig Garber

Listen to the full episode:

On this week’s show we discussed how entrepreneurs can solve lead generation struggles with valuable copy and written content. Craig Garber who has worked in over 100 industries provides key insights and best practices. Craig shared the importance of content that attracts people so that you don’t have to chase them, the type of relationship you build in attracting is different from the kind of work you would have to do to chase leads and clients. In the case of the former you will have more control and a more respectful dynamic with clients.

Craig also detailed his professional journey and answered a question about the tools that helped him grow his business and what entrepreneurs can learn. Strategy is important, and so is the maturity of not putting your problems on your clients’ shoulders.

“Focus on what you can bring to them and not what they can bring  to you.”

It’s also necessary to be engaging through your content to make sure there’s a two-way communication taking place between you and the client.

Listen on YouTube:

I went onto ask Craig what he thinks is important when an entrepreneur is trying to build continuous relationships to which he said,

“You want to interact frequently and have something worthy to say.”

Craig shows you how to attract clients, instead of having to chase them down… and how to develop strong marketplace positioning ahead of time, so once people actually do hire you, you work with them on your own terms and conditions, and not theirs. He also explains the business maturity you need to make sure you never make your problems, your clients’ problems.

Garber started his career as a copywriter and evolved over time into an expert marketing strategist. He’ll also share his professional and personal journey from growing up in the projects in the Bronx to becoming a healthy and happy family guy, living in Florida with his wife of 24 years and their 3 children.

So if you want to make more money in your business, with far less stress and hassles, then listen to this podcast, now:

Towards the end of the show we talked about:

  • How Craig separates work from life and maintains a healthy balance
  • The difference between providing a service and being a servant to clients
  • Positioning yourself as an authority from day one of a relationship with a client
  • Health, exercise and body recomposition.
  • The benefits of TRT
  • The biggest influences on his life

Your marketing will only ever be as good as the copy created for it, so it’s necessary to make it an investment.

The rules of writing good copy are simple; be sincere and authentic. Don’t aim to sell all the time. People are starved of authenticity nowadays so if you can provide it in an interested and engaging way, you will get ahead.

Guest Bio

Craig is a copywriter, direct response marketing consultant, Real Estate Investor and the Author of “How To Make Maximum Money With Minimum Customers.” He shows entrepreneurs how to attract a reliable, steady stream of pre-qualified leads and helps increase net profits and cash-flow by increasing customer, client, or patient value. To learn more about Craig work visit http://www.kingofcopy.com/. Get his book here How To Make Maximum Money With Minimum Customers.

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